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For decades, the most successful marketers were those that produced great content for a specific audience and kept that audience engaged by charging subscriptions or selling copies of their publications. In the marketing industry It taught us the powerful concept that ”Content is King”. However, for too many years the kings of publishing and the leaders in marketing have cheated their way to success by ranking high in search results with SEO gimmicks that have little or no focus on quality content. Professional writing, proper editing, clean page layout and even spelling have taken a backseat to keyword density and cleverly written meta tags.
But things are about to change. With last year’s Panda release, and the more recent Penguin release, Google is going to flip SEO on its head. Old SEO was about fooling search engines into indexing junk content to get high rankings, New SEO takes the ability to fool Google and Bing out of the equation.