Our Search Engine Marketing Focus
The following chart summarizes Search Engine Ranking Factors in the current market. For the past 6 years, a leading research group has compiled the opinions of dozens of the world’s best and brightest search marketers. This year the panel is made up of 112 experts.
The chart below uses aggregated opinions to show the emphasis of SEO tactics based on trends and predictions. This chart is segmented into components like “page-specific features,” or “domain-level, keyword features.” These segments are displayed into three simple color-coded categories—1. Decrease Effort, 2. Maintain Effort or 3. Increase Effort.
Amazing Social Media Statistics
The Future of Dental Marketing
The way small businesses approach social media is quickly shifting. Most dental practices have realized that simply setting up Twitter, YouTube and Facebook accounts is not going to cut it as a social media strategy. To be successful, dentists will need to seriously shift their perspective by giving social channels more attention instead of treating them as a novelty. From my perspective this transition is quickly occurring based on the fact that leading dental practices are aggressively using multiple social media accounts—in some cases on a daily basis.
Prospects and dental patients preferring to be educated—rather than sold. From our experience, the attitude of the typical patient is, ‘Don’t sell so hard. I don’t want to be sold to.’” The increasing educational role of social media will make that sentiment even stronger. So, the best way to use social media is as a forum to inform your community instead of hitting them over the head. As marketing budgets shift from traditional advertising to social media methods, remember to adjust the attitude and tone of your content.
Social Media Statistics
Fire Your Dental Receptionist!
Is your receptionist costing you patients? You could be losing thousands of dollars each month from potential patients due to a poor, inexperienced receptionist.
Receptionists play an integral role in your dental marketing success. Commonly seen as the “face of the company,” a receptionist can make or break your dental practice’s image. The importance of a receptionist as the person who delivers a first impression to callers and visitors is difficult to overstate. A receptionist with poor manners sets a negative tone before a visit and fails to inspire confidence in potential customers. On the other hand, a receptionist who observes business etiquette gives a strong sense of professionalism and efficiency. This not only enhances the clinic’s image to outsiders but also helps other workers feel as though their clinic is a professional place to work.
6 Ways to Use Youtube for Dental Marketing
Youtube is a powerful and effective dental marketing solution and can work for dental practices of all sizes in any location. By far the web’s largest and most popular online video archive, YouTube offers fantastic opportunities for a dental practice to share knowledge, promote services and connect with patients, colleagues and prospects.
