Joel Harris | For twenty years Joel has been a marketing consultant and entrepreneur. Joel has been a founder of multiple companies based on sales and marketing technology and has raised over $15 million in venture capital funding. Most recently, he was the founder of a marketing agency that was acquired by the American Dental Association.
As a marketing and technology consultant, Joel has developed solutions for some of the world’s largest companies, including Delta Air Lines, Eastman Kodak, Samsung, Intel, AT&T, Honda Motors, Audi and John Deere.
Joel has also been a frequent writer and columnist on the topic of marketing for healthcare practices, and In 2007 his book “Breakthrough Dental Marketing” became a top seller on Amazon. He recently released the book “Grow”, also on the topic of dental marketing. Joel is a nationally recognized speaker and presenter on marketing strategies and tactics and has lectured at such prestigious schools as Harvard, Tufts University, and Boston University.
Joel’s clients have included the following companies:
His team constructed a virtual training system where video and other pertinent information was presented in a hands-on experiential way. The platform was a first of its kind deployed at a company with one of the most recognized brands in the world.
Nearly ten years ago an entourage of executives from Delta Air Lines flew into Utah looking for a company to create a innovative sales presentation platform for their corporate sales team. Joel’s team developed a solution that became the first generation of what is now the BlueStream platform.
Audi needed a way to display their new A6 model in a 3D environment so prospective owners could view the all-new interior and exterior from any angle and visualize variations of paint color and interior finish options. The final VR solution exceeded their expectations.
Intel recruited Joel and his team to design a presentation system to better manage video content for their sales force. The completed system helped Intel’s sales team efficiently share a standardized marketing message and track response analytics for each campaign.
AT&T needed a more efficient way to create and publish complex proposals for large companies. Joel and his team developed a web-based application that combined sophisticated Excel macro scripts with a PDF export function. The final product revolutionized the proposal process for AT&T.
Joel and his team members won a contract with Philips Component Group to design a sales platform that could virtually demonstrate the features and benefits of thousands of electronic components for potential customers. The final solution was a major advancement in sales technology at Philips.
Honda Motors needed a way to distribute printed materials and television spots developed by their advertising agency to their dealer network. The final solution gave dealerships anywhere in the world a simple way to personalize advertising content for their local markets.
As a way to create product awareness and buzz during their national trade shows, Henry Schein recruited Joel and his team to develop a series of interactive computer-based presentations that were displayed on Kiosk stations throughout the trade show floor.
Distributed in every seat-back, SkyDisc was a revolutionary way to reach consumers in-flight. Joel’s company, SkyDisc included try and buy software, editorial content, printable coupons, and promotions for travel-related items. After an incredibly successful launch, SkyDisc was purchased by SkyMall.
Over several years, Joel and his team developed an array of training and marketing solutions for Novell. The projects included state-of-the-art technology video production and detailed 2D and 3D animation sequences. Several of the projects received awards for design and content development excellence.
Samsung selected Joel and his team to design a marketing system that allowed their sales force to virtually demonstrate the features and benefits of very sophisticated electronic components to potential manufacturing customers. The completed system resulted in a huge improvement in sales contracts for Samsung.
Joel and his team were chosen by John Deere to develop a computer-based training platform to educate maintenance personnel. 3D animation and motion graphics were used to simulate complex hydraulic systems used in the company’s agricultural and construction equipment.
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