Custom Marketing Services

The matrix below shows the objectives our custom marketing services and how our services compliment each other. At the top of the matrix are the four major categories of practice marketing: Brand Development, Patient Acquisition, Patient Retention, and Patient Referrals. Our custom marketing services are listed on the left side of the matrix. Each service has a primary objective but may also have one or more secondary objectives. For example, the primary objective of an Identity Package is Brand Development. However, an Identity Package also influences the success of the other three marketing categories.

	Brand Development	Patient Acquisition	Patient Retention	Patient Referrals
Logo Design	Primary	Secondary	Secondary	Secondary
Identity Package	Primary	Secondary	Secondary	Secondary
Website Development	Secondary	Primary	Secondary	Secondary
Mobile Websites	Secondary	Primary	Secondary	Secondary
SEO		Primary
Email Marketing			Primary	Secondary
Social Media	Secondary	Secondary	Primary	Secondary
On-Hold Marketing		Secondary	Primary
Referral Brochure	Secondary		Secondary	Primary